Published July 3, 2025

Get Summer-Ready: Curb Appeal and Staging Tips That Sell Homes Fast in Des Moines

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Written by Ryan Rohlf

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Summer is one of the hottest times—literally and figuratively—to sell a home in Des Moines. With longer days, vibrant landscaping, and more buyers on the move, it's the perfect season to make your listing shine. But in a competitive market, presentation is everything.

At The dsmSOLD Team, we’ve helped hundreds of local sellers maximize their sale price and minimize time on the market. One of our biggest secrets? Dialing in your curb appeal and staging for the season.

Here’s how to get your home summer-ready—and sold.



Curb Appeal that Stops Scrolls and Cars

First impressions matter. 

Many buyers decide how they feel about a home before they even step inside. Here’s how to make your home’s exterior impossible to ignore:

 

1. Refresh the Front Door
A fresh coat of paint in a bold, welcoming color like navy, red, or sage green can make a big statement

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2. Tidy Up Landscaping
Trim hedges, edge the lawn, and plant seasonal flowers like coneflowers, black-eyed Susans, or petunias to add bright summer color.

 

3. Power Wash Everything
Driveways, siding, decks, and walkways should be clean and free of grime. A quick power wash can make your home look years younger.

 

4. Add Inviting Touches
A new doormat, stylish outdoor lighting, and even a small bench or potted plants can give your porch that “welcome home” vibe.




Summer Staging That Sells

Inside your home, the goal is to help buyers imagine themselves living comfortably—and stylishly—in your space. Use these staging strategies to make every room feel fresh, cool, and move-in ready.

 

1. Lighten Up the Decor
Swap heavy drapes for light, breezy curtains to let in more natural light. Use summer-friendly throw pillows and decor in cool blues, whites, or pastels.

 

2. Declutter & Depersonalize
Pack away personal photos, kids’ artwork, and knick-knacks. The more open and neutral your space feels, the easier it is for buyers to envision themselves there.

 

3. Highlight Outdoor Living
Summer buyers love entertaining spaces. Stage your deck, patio, or balcony with clean seating, string lights, and a pitcher of lemonade for an aspirational touch.

 

4. Keep It Cool and Clean
A clean, cool-smelling home goes a long way. Keep the air conditioning at a comfortable temperature during showings and add a subtle scent—think citrus, linen, or lavender.




Why It Matters in Des Moines

Des Moines buyers are smart, savvy, and looking for homes that feel move-in ready. With our local market staying active this summer, small improvements can make a big impact on how fast (and for how much) your home sells.

Whether you're in Beaverdale, Waukee, Altoona, or Ankeny, a well-staged and summer-prepped home stands out—especially with help from a trusted local team.




Thinking of Selling This Summer?

Let’s talk strategy. At The dsmSOLD Team, we specialize in personalized marketing plans, expert staging advice, and local insights that help you make the most of your home sale.

 

Reach out today for a free home consultation or to get started on your summer listing.

 

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